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Search word : "Publishing Market",   Search result : 215
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[NEWS / PUBLISHING INDUSTRY]

Changes in South Korea's reading demographics

Changes in South Korea's reading demographics The expansion of 'hybrid readers' and the digital age   2017.9.11   The popularity of paper books is fading while more people are reading books and text on e-books and other digital means. It is a common change that has been observed throughout the world and not just in South Korea. It is also a natural one that has come in hand with the paradigm changes as mediums of recording text have evolved. When looking at the history of mankind's communication evolution, elements like readability, preservation and economical efficiency have been key in record-keeping. Digital mediums are tools for reading that fulfill all of these. According to South Korea's most extensive survey on reading by the Korean Publishing Research Institute and the culture ministry conducted every two years, we can see 90 percent of underage students read books. However, the annual reading rate for adults above the age of 19 has steadily fallen from 86.8 percent ...
  • VOL.4 / 2017.09
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
[TOPIC / ISSUE]

2017 Korea Book Fair in Vietnam

2017 Korea Book Fair in Vietnam K-Books Secure $6.5 Million in Prospective Contracts in Vietnam   2017.8.18   South Korea's traveling book fair recently landed in Vietnam, where hallyu has been booming. The traveling book fair aims to support Korean books' exports overseas, boost copyright sales abroad and bolster the international competitiveness of Korean publishers. The following provides a look into the publishing exchanges between the two countries which marked 25 years of diplomatic ties this year.From July 26 to 27, the Korea Book Fair washeld at the Lotte Hotel in Hanoi. This book fair, which was held in part by the cooperation of the Korea cultural center in Vietnam, achieved great success through seminars held for Korean and Vietnamese participants alike, addressing the publishing market in Vietnam and the publishing industry in South Korea.   Theopening ceremony for the 2017 Korea Book Fair in Vietnam Publishing officials and executives from both South Korea...
  • VOL.3 / 2017.08
[NEWS / PUBLISHING INDUSTRY]

South Korea's digital publishing industry

South Korea's digital publishing industry South Korea's publishing industry   2017.8.18   Foreign publishing industry officials interested in South Korea should focus on digital publishing, where anyone can become an author and readers can access books anywhere at any time. In South Korea, the market for web novels and webtoons is growing at a fast pace due to these facts.   Firm growth in South Korea's digital publishing   In contrast to South Korea's lagging book sales, the country's digital publishing industry has been marking steady growth. According to a contents industry survey conducted by the country's culture ministry in 2016, production of digital publishing for the Internet and mobile phones recorded 255.5 billion won in profits and soared 12.4 percent over a year earlier. Services in digital publishing for the Internet and mobile phones also showed the same trend, jumping 17.3 percent on-year and showing a market size of an annual 181.6 billion won.Also...
  • VOL.3 / 2017.08
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